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Brand Manager Resume Example & Guide

By Zipjob Team

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  • Brand Manager Resume Sample
  • Free Downloadable Template
  • Tips on how to write the perfect Brand Manager resume

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A Brand Manager oversees branding activities to ensure messaging and brand guidelines are met in all marketing efforts. Below is a general job description:

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager’s job is to simply control and manage all the ways that particular brand is exposed to the public.

Payscale

You should never use a creative resume

 
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.

The truth is that most hiring managers prefer a traditional resume format.

Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.

Brand Manager Resume Example

 
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.

Want to land 2-3x more interviews… guaranteed?

Brand Manager Resume (Text Format)

Name

City, State or Country if international
Phone | Email
LinkedIn URL

Brand Manager Professional

Dynamic Brand Manager with career success developing and deploying strategic marketing plans, designing and launching effective campaigns, and cultivating relationships with vendors, community partners and internal constituents to build revenue. Recognized as a leader with strengths in project management, administration and business development.  Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Excellent communication skills proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.

Core Competencies

 

  • Market Planning
  • Budgeting
  • Business Development
  • Social Media Marketing
  • Market Research
  • Customer Service
  • Keyword Research
  • Brand Management
  • Relationship Building

 

Professional Experience

 

ZipJob, New York NY | Year to Year
Brand Manager
  • Improved social media feedback ranking within the company from 140/147 stores to #1, with a guest satisfaction average of over 90%.
  • Chosen to reinvigorate a failing business, taking over one of the more challenging stores in the company and reversed poor trends within the first year to achieve an increase in sales by 8% over last year through exceptional social media marketing techniques, improved customer experience management and employee engagement programs.
  • Project managed the successfully opening of a new restaurant location for Zoe’s Kitchen in Austin, Texas, supervising the complete process from the construction of the building through marketing planning and execution, resulting in the restaurant’s very successful opening.
  • Selected to serve as the Training Manager, developing and mentoring three of the five current Regional Managers, instilling core principles, best practices and all aspects of the company management functions and business acumen.
  • Scheduled and directed staff in daily work assignments to maximize productivity, leveraging opportunities to train and coach in the moment to increase staff knowledge.
  • Effectively resolved problems or concerns with guests and vendors, ensuring strong customer experience and continued loyalty.
  • Responsible for the overall monitoring of standards, taking appropriate action to ensure food quality and service standards were consistently met to ensure excellent health inspection ratings.
  • Successfully minimized loss of goods and misuse of equipment through proper restaurant supervision and staff training.
  • Assigned tasks and oversaw the direction of employees to ensure compliance with food safety procedures.
  • Perform weekly inventory and analysis, leveraging acumen to identify opportunities and continue to grow sales each year, resulting in the current ranking as the most profitable store in Arizona.
ZipJob, New York NY | Year to Year
General Manager
  • Handled all billing and costs, personally overseeing ordering, inventory, and scheduling to maintain profitable margins.
  • Developed a partnerships with the Ritz-Carlton Hotel to provide specialty delivered foods and sundries to their guests.
  • Planned, managed and hosted events, utilizing several methods of advertising, including social media, email marketing,

Education

 
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
 

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)
  • Awards/Honors:  List any awards, honors or big achievements
  • Clubs/Activities: List clubs and activities in which you participated
  • Relevant Projects: List 2-3 projects you have worked on

Everything You Need To Write Your Brand Manager Resume

 
Now that you’ve seen an example of a job winning Brand Manager resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Brand Manager below.
 

Let’s start with your resume summary section.

Summary for a Brand Manager Resume

 
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Brand Manager resume example for more information!

ZipTip:

A great resume has between 10 and 15 years’ experience represented. This way, your resume will stay relevant and focused on your most compelling work experience.

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Formatting a Brand Manager Resume

 
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:

Some resumes will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!

Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.

Brand Manager Skills for a Resume

 

Your resume should include all your skills that are relevant to your target job. Skills include both hard skills and soft skills. Hard skills are the technical know-how you need to complete a job, such as data analysis or HTML. Soft skills are harder to quantify. Some examples include communication, problem solving, and emotional intelligence.

You can include hard skills in your core competencies section. However, soft skills require more information to help employers gauge your aptitude. Use several examples of how you use your key soft skills throughout your work history, profile summary, and resume title.

Writing Your Brand Manager Experience Section

 

Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed. Most people will finish this section by listing daily duties in short bullet points. Don’t be one of them!

To help your resume stand out, you need to add your accomplishments and key skills to your resume’s Work Experience. Here are three tips:

  1. Use the STAR method to describe a situation, task, action, and result. This is a common behavioral interview question, so it’s an impressive way to answer interview questions preemptively.
  2. Limit yourself to between four and six bullet points for each position. This will help you include only the most relevant information!
  3. Make small edits to your resume every time you apply for a job. In the resume writing world, this is called tailoring your resume. Make sure your skills and experience are the answer to every job description.

And let’s wrap it all up!

 
We wish you the best of luck for your job hunt, and don’t forget to check out our Cover Letter Tips!

Didn’t get the specific answers you wanted from this page? Please leave a comment with your question or visit Zipjob on Facebook, Twitter, or LinkedIn to ask. And if you really liked the sample, don’t forget to pin it on Pinterest!

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