Samples & How to Guide
VP Marketing Resume Example & Guide
- VP Marketing Resume Sample
- Free Downloadable Template
- Tips on how to write the perfect VP Marketing resume
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A VP of Marketing is in an executive level position overseeing marketing teams, departments, and initiatives. Below is a job description example:
Vice presidents (VP) of marketing are highly-placed executives or board-level directors within a company who are responsible for determining strategies to improve or maintain the market-shares for the goods or services sold. This involves setting strategies in many areas concerned with the presentation of company assets and products, from branding to advertising and even pricing and discount structures. The marketing VP will typically have a department dedicated to researching and providing useful analytical data on the effectiveness of current marketing, as well as ideas for future product development.
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
VP Marketing Resume Example
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
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VP Marketing Resume (Text Format)
City, State or Country if international
Phone | Email
VP Marketing Professional
Dynamic bilingual/multilingual Marketing Executive with career success developing and deploying strategic marketing plans, designing and launching effective public relations (PR) campaigns and achieving record breaking increases in profits and productivity. Recognized as a leader with strengths in non-profit, project management, event planning, administration and business development. Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Excellent communication skills proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.
- Market Planning
- Social Media Management
- Event Management
- Crisis Management
- Market Research
- Community Relations
- Press Releases
- Digital Marketing
- Provided innovative and creative consulting services to key clients while managing corporate marketing and communications functions, direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and seminar marketing resulting on over 500% growth.
- Analyzed market data and identified opportunities to significantly make a strong brand impression
- Authored seminars, course guides and coaching packets to train clients on how to sell more effectively
- Produced media kits showcasing key marketing analytics and demographics for sales presentations
- Consulted with key clients to work with individuals on the front lines to capture discretionary efforts and improve their productivity to the organization.
- Built a loyal brand following by actively engaging potential customers daily through social network channels such as Facebook and Twitter (105,000 followers), newsletter, and customizable reminders.
- Managed business development opportunities that resulted in a 40% increase in partnerships.
- Developed Marketing plans that increased revenues by 40%.
- Created a distinct stratagem and guiding principles to increase the efficiency of Marketing and Operations Management.
- Developed a detailed view of the niche market and utilized market analysis to increase possible channels of penetration and increase potential revenues.
- Lead to design and develop comprehensive business strategies and marketing communication programs from vision through execution to results analysis and program refinement. Grew online consumer adoption exponentially to 1,300,000 members.
- Oversaw and guided brand marketing programs to optimize user product experience including market research, competitive analysis, consumer segmentation studies, pricing tests, and usability A/B tests.
- Developed and implemented comprehensive lead generation and conversion programs that result in #1 search engine ranking, premium media channel, 33%+ higher lifetime value of users than industry average.
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
- Relevant Coursework: List coursework taken (even include those you are planning on taking)
- Awards/Honors: List any awards, honors or big achievements
- Clubs/Activities: List clubs and activities in which you participated
- Relevant Projects: List 2-3 projects you have worked on
Everything You Need To Write Your VP Marketing Resume
Now that you’ve seen an example of a job winning VP Marketing resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for VP Marketing below.
Let’s start with your resume summary section.
Summary for a VP Marketing Resume
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the VP Marketing resume example for more information!
Effective leadership and executive resumes use soft skills to showcase leadership skills. Your resume should include specific examples of motivating, empowering, or training people to accomplish a result.
Formatting a VP Marketing Resume
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
- How To Write Your Resume’s Work Experience Section
- How To Write Your Resume’s Education Section
- Good Skills To Put On Your Resume
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
VP Marketing Skills for a Resume
Your resume should include all your skills that are relevant to your target job. Skills include both hard skills and soft skills. Hard skills are the technical know-how you need to complete a job, such as data analysis or HTML. You can include hard skills in your core competencies section.
Soft skills are harder to quantify, so they require more information to explain your aptitude. Some top soft skill examples include communication, problem solving, and emotional intelligence. Use several examples of how you use your key soft skills throughout your work history, profile summary, and resume title.
Writing Your VP Marketing Experience Section
Your Work Experience section should take up the bulk of your resume real estate. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
Most people will finish this section by listing daily duties in short bullet points. Don’t be one of them!
To make your resume stand out, you need to add your accomplishments and key skills to your resume’s Work Experience section.
Here are three tips from our experts:
- Use the STAR method to describe a situation, task, action, and result. This is adapted from a behavioral interview technique, so interviewers will recognize the format. It’s also a great chance for you to organize your key accomplishments.
- Don’t forget about LinkedIn! The majority of employers are going to look you up on LinkedIn, so it’s smart to make sure your LInkedIn profile is up to date and include your URL in your resume’s contact section.
- Use plenty of numbers and metrics to measure your value.
And let’s wrap it all up!
We wish you the best of luck for your job hunt, and don’t forget to check out our Cover Letter Tips!
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