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Brand Strategist Resume Example & Template for 2020

By Zipjob Team

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  • Brand Strategist Resume Sample
  • Free Downloadable Template
  • Tips on how to write the perfect Brand Strategist resume

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Every company has a product or service it wants to sell. To do that, those companies need customers…preferably the kind that comes back over and over again. That’s where you come in, Brand Strategist. You know how to analyze market conditions to create comprehensive branding messages that reach diverse populations.

Do you know how to prepare your resume to deliver the comprehensive brand of YOU? The career experts here at Zipjob have put together a sample Brand Strategist resume and how to guide so that you can climb to the next rung of your career ladder.

You should never use a creative resume

 
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.

The truth is that most hiring managers prefer a traditional resume format.

Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.

Brand Strategist Resume Example

 
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.

Want to land 2-3x more interviews… guaranteed?

Brand Strategist Resume (Text Format)

Name

City, State or Country if international
Phone | Email
LinkedIn URL

Brand Strategist Professional

Highly creative and multitalented Brand Strategist with experience in web design, print design and multimedia with an emphasis in advertising and marketing. Recognized as a leader with strengths in project management, administration and business development.  Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Excellent communication skills proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.

Core Competencies

 

  • Graphic Design
  • Project Management
  • Creative Development
  • Website Design
  • Video Editing
  • Team Leadership
  • Print/ Online Design
  • HTML Email Campaigns
  • Marketing Campaigns

Professional Experience

 

Company Name | City, State | mm/yyyy to Present
Brand Strategist

Drive branding and community involvement through the implementation, administration, and strategy for ministry vision. Initiated highly successful image overhaul, including changing church name & redesigning church logo, launching community campaigns that increased membership by xx%. Leverage dynamic leadership skills to manage the day-to-day supervision of staff, including staff development, oversight and training. Manage financial matters of church, ensuring proper budgeting for projects, events and administration. Work with departments to prepare and approval annual budgets.

  • Develop and implement all strategic planning over long-term organizational design, including marketing schedules, branding, social media messages and community partnerships.
  • Utilize diverse online marketing and technical skills, including the development of a new website, and increased online presence through social marketing sites (Facebook, Twitter, and Instagram).
  • Use skills in Adobe Creative Suite in the redesign of all marketing materials, including signs, bulletin, and tithe envelops.
  • Direct all projects and updates to digital support, working closely with the I.T. department to complete all projects in short timelines.
  • Redesign and structure of all collateral for more accurate reflection of brand, enhancing quality and message.
  • Design and format new a website, utilizing skills in WordPress and Adobe Create Suite to generate and edit materials.
  • Manage changes and updates to existing website, creating better site flow and developing cross-browser visibility with social media.
  • Identify opportunities to streamline workflow, implement brand standardization and share best practices across creative, marketing and analytical functions.
  • Set and drive implementation of brand guidelines and style guides for internal and external marketing
  • Collaborate with analytics team on interpretation of data to optimize and increase effectiveness of campaigns.
Company Name | City, State | mm/yyyy to mm/yyyy
Brand Consultant

Led the creative direction and client development of a highly successful consulting company for media ventures. Project Manager for the critical launch of CJIL Television in Lethbridge, successfully securing $2M (CAD) in financing that supported the management, build-out, licensing, and successful launch within timelines and budget. Achieved a client annual revenue of $500K (CAD) within one year of launch, exceeding all client expectations.

  • Leveraged creative marketing skills to design and launch all Branding efforts, including the implementation of a new program formats for CJCA/CJRY – Edmonton, Alberta, and CJSI – Calgary, Alberta.
  • Created a distinct stratagem and guiding principles to increase the efficiency of Marketing and Operations Management
  • Reviewed, analyzed, recommended, and built strategic and tactical changes to drive business profitability by increasing visitors to the website, improving conversion rates, and managing margin performance.
  • Developed marketing plans that focused on the ways our business was promoted and where growth opportunities could be located.
  • Identified product “target markets” by utilizing detailed market research, specific population demographics, and lifestyle data of the type of customers we targeted.
  • Utilized the Internet as a medium to market our products & services with low-cost strategies and techniques utilizing services such as: Google AdWords, social networking sites, and targeted content positioning.
  • Managed copywriting production and on-time delivery of creative concepts for all marketing needs including traditional ad campaigns, websites, social media, mobile marketing, email campaigns, banner ads, direct mail, landing pages, sales tools, client presentations, and corporate communication.
  • Manage all operational, strategic, financial, staffing, and project functions.
Company Name | City, State | mm/yyyy to mm/yyyy
Online Creative Marketing Coordinator

Provided technical expertise to develop streamlined systems and procedures for all Media Asset Management, effectively organizing and distributing assets per request in short turnaround. Selected as the Producer for the mission-critical creation Disney Pictures Ultimate Desktop, responsible for the coordination of design and technical teams to deliver product within budget.

  • Generated traffic reporting and analysis for all website traffic data, including page breakdown to identify opportunities for web optimization.
  • Acted as a manager of all departmental finances, negotiating with vendors to ensure timely payment of bills, track costs against budget, and make savings recommendations.
  • Assisted junkets & premiers, communicating with and managing talent for events, such as Wild Hogs, Pirates Of The Caribbean, Game Plan, Dan In Real Life, Enchanted, Meet The Robinsons.

Education

 
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
 

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)
  • Awards/Honors:  List any awards, honors or big achievements
  • Clubs/Activities: List clubs and activities in which you participated
  • Relevant Projects: List 2-3 projects you have worked on

Everything You Need To Write Your Brand Strategist Resume

 
Now that you’ve seen an example of a job winning Brand Strategist resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Brand Strategist below.
 

Let’s start with your resume summary section.

Summary for a Brand Strategist Resume

 
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Brand Strategist resume example for more information!

ZipTip:

Make your soft skills stand out by describing them in the context of your work history. If possible, use tangible results or favorable outcomes to show how you effectively worked with people in the past.

ziptip icon

Formatting a Brand Strategist Resume

 
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:

Some resume will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!

Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.

Brand Strategist Skills for a Resume

 

  • Graphic Design
  • Project Management
  • Creative Development
  • Website Design
  • Video Editing
  • Team Leadership
  • Print/ Online Design
  • HTML Email Campaigns
  • Marketing Campaigns
  • Public Speaking
  • Client Relations
  • Marketing
  • Training
  • Adobe Creative Suite
  • Written and Verbal Communication
  • Market Trends
  • Statistics
  • Creative Problem Solver

Writing Your Brand Strategist Experience Section

 

We recommend using the paragraph and bullet format for resumes like this. The paragraph is a high-level overview of your role with the company and the bullets pinpoint some of the more specific things you did. The main idea is that you tell a story about not only what you did and how you did it, but what you accomplished. That’s the most important part, especially for a brand strategist.

Consider:

  • Did you increase customer loyalty by some percentage?
  • Was there a new program that you implemented which returned a high dollar amount of sales?
  • What was that amount?

From our example above, here is a bullet point that highlights an accomplishment:

  • Initiated highly successful image overhaul, including changing church name & redesigning church logo, launching community campaigns that increased membership by xx%.

And let’s wrap it all up!

 
We wish you the best of luck for your job hunt, and don’t forget to check out our Cover Letter Tips!

Didn’t get the specific answers you wanted from this page? Please leave a comment with your question or visit Zipjob on Facebook, Twitter, or LinkedIn to ask. And if you really liked the sample, don’t forget to pin it on Pinterest!

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