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Marketing Manager Resume Example & Template for 2020

By Zipjob Team

& more

  • Marketing Manager Resume Sample
  • Free Downloadable Template
  • Tips on how to write the perfect Marketing Manager resume

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Almost everyone has heard the adage that certain products can sell themselves. That’s not entirely true. The truth behind this quip is that a marketing manager has told such a great story about the product that people decide they must have it. The fact is every business everywhere has something they want consumers to buy. For the marketing professional that equals job security. You have to get your foot in the door first. You do that with a well-crafted and compelling resume that tells your career story.

At Zipjob, we’ve built samples and gathered resources including tips from one of our expert marketing writers. Keep reading to find out more.

You should never use a creative resume

 
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.

The truth is that most hiring managers prefer a traditional resume format.

Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.

Marketing Manager Resume Example

 
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.

Want to land 2-3x more interviews… guaranteed?

Marketing Manager Resume (Text Format)

Name

City, State or Country if international
Phone | Email
LinkedIn URL

Marketing Manager Professional

Senior-level Marketing Management strategist with 10+ years’ experience developing robust marketing strategies that drive increased revenue. Possess an innate ability to see the larger market picture (including competitor analysis) and use data-driven solutions to recommend consumer engagement tactics that encourages improved conversion and brand loyalty. Consistently turn around underperforming campaign plans to exceed key performance indicators (KPIs) for globally and domestically branded organizations. Creative comprehensive and unified omnichannel messages.

Core Competencies

 

  • Partner Marketing
  • Alliance Marketing
  • Go-To-Market (GTM)
  • Product Marketing
  • Branding
  • Market Positioning
  • Project Leadership
  • Strategic Planning
  • Business Performance Management
  • Cost Recovery Strategist
  • Market Trend Analysis
  • Forecasting & Reporting
  • Relationship Building
  • SEO and SEM

Professional Experience

 

Company | City, ST | mm/yyyy to Present
Marketing Manager

Oversee the marketing directives and activities of a 6-person marketing team. Build sustained and loyal channel partnerships to integrate new and improve existing programs that captured record-breaking revenues. Analyze market conditions and perform competitor analysis to design marketing directives, promotions, and branding projects that resulted in a 20% increase in customer engagement and $1.3M in new sales.

  • Maintain 15% year over year (YOY) incremental growth by expanding online and social media presence.
  • Build brand loyalty and inspire 200K+ new followers on Twitter and Facebook.
  • Act as a Point of Contact (POC) for special project team involved with the creation of a 5-year growth plan dedicated to platform optimization, customer acquisition, and international marketing strategies that brought about double-digit gains in Europe, the UK, and Australia.
Company | City, ST | mm/yyyy to mm/yyyy
Marketing Manager

Partnered with the owner of an e-commerce startup to develop niche market campaigns to expand territory and increase brand visibility. Defined goals, set benchmarks, and built commercialization plans based on analytics from trend analysis and shifting customer preferences.

  • Authored marketing tactics and plans that expanded business into 3 new markets and captured 100K new customers.
  • Collaborated with owner to brainstorm ideas that improved operational processes, marketing, and customer service scores, resulting in a 30% increase in revenue.
  • Automated processes and implemented new customer relationship management (CRM) tool that increased productivity by 40%.
Company | City, ST | mm/yyyy to mm/yyyy
Advertising Assistant

Directed all promotional campaigns, developed comprehensive collateral material, and attended trade shows to expand network, improve profits, and grow customer awareness. Performed detailed market research to identify target market, estimate customer reaction to pricing, and proactively respond to shifting market changes. Utilized advanced knowledge of Google AdWords, social media marketing, and content development to engage consumers.

  • Created all marketing materials for trade show booths to attract more consumers resulting in a 30% increase in sales.
  • Key member of a team that developed a new online platform called “Expert Advantage” that allowed our technical consumers to assist non-technical consumers which improved overall engagement by 45%.

Education

 
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
 

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)
  • Awards/Honors:  List any awards, honors or big achievements
  • Clubs/Activities: List clubs and activities in which you participated
  • Relevant Projects: List 2-3 projects you have worked on

Everything You Need To Write Your Marketing Manager Resume

 
Now that you’ve seen an example of a job winning Marketing Manager resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Marketing Manager below.
 

Let’s start with your resume summary section.

Summary for a Marketing Manager Resume

 
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Marketing Manager resume example for more information!

ZipTip:

Effective management resumes use soft skills to showcase leadership skills. Your resume should include specific examples of motivating, empowering, or training people to accomplish a result.

ziptip icon

Formatting a Marketing Manager Resume

 
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:

Some resume will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!

Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.

Marketing Manager Skills for a Resume

 

  • Marketing Campaigns
  • Digital & Online Marketing
  • Research & Data Analysis
  • Budgets & Forecasts
  • Engaging Presentations
  • CRM Systems
  • Partner Marketing
  • Alliance Marketing
  • Go-To-Market (GTM)
  • Product Marketing
  • Branding
  • Market Positioning
  • Project Leadership
  • Strategic Planning
  • Business Performance Management
  • Cost Recovery Strategist
  • Market Trend Analysis
  • Forecasting & Reporting
  • Relationship Building
  • SEO and SEM

Writing Your Marketing Manager Experience Section

 

Obviously, the “Professional Experience” section of your resume is meant to be geared towards telling your career story. It demonstrates what you’ve achieved at past jobs that will be of interest to a hiring manager. Even though we’ve added a “Career Highlights” section to the sample resume, you still want to be sure to call out some achievements in your work history.

For example:

• Maintain 15% year over year (YOY) incremental growth by expanding online and social media presence.

This example is great because it incorporates a number and a result. The more you can quantify your accomplishments, the better your value is communicated.

And let’s wrap it all up!

 
We wish you the best of luck for your job hunt, and don’t forget to check out our Cover Letter Tips!

Didn’t get the specific answers you wanted from this page? Please leave a comment with your question or visit Zipjob on Facebook, Twitter, or LinkedIn to ask. And if you really liked the sample, don’t forget to pin it on Pinterest!

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