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Sales and Marketing Executive Sample

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Career advice featured in – Forbes, Glassdoor, Reader's Digest, MarketWatch, The CheatSheet
Career advice featured in Forbes, Glassdoor, MarketWatch, Reader's Digest, The CheatSheet

Selling is your middle name. Not literally, of course. But it just so happens that you have a knack for the art. If you’re a Sales and Marketing Executive, you already understand how important it is to make the right impression on people. When you’re writing your Sales and Marketing Executive resume, you should apply the same principles as you would to any other promotional materials. 

Want to know how to perfect this document? You’ve come to the right place. 

Here at ZipJob, we have the tools that you need to supercharge your job seeking experience and make it a breeze. In the following Sales and Marketing resume example guide, we will be looking at how to write a resume and what skills you should be including. We’ll also include a Sales and Marketing Executive resume example you can reference. Sit back, relax, and read on.

How to write a resume

Ready to get started and work on your Sales and Marketing Executive resume? If you’re itching to put pen to paper, you’re in the right place. Perfecting this document is about knowing what to say, how to say it, and what sections you need to include. With that in mind, take a look at our advice here and follow it to create an application that suits your needs. We cover the following topics:

  • Including the right keywords

  • Making an impression with your summary

  • Formatting your Sales and Marketing Executive resume perfectly

  • Using the right tone

  • Quantifying your experiences

  • Implementing the STAR method

  • Including the right contact information

  • Tailoring your resume to each position

Include the right keywords 

First up, you need to do some keyword research. You may be used to doing this if you have ever worked in the SEO field. Most employers now use Applicant Tracking Systems (ATS). The software acts as a gatekeeper – filtering incoming applications and resumes. To do this, it ranks each new resume by how well it fits the criteria and the keywords it includes. 

To figure out what the relevant keywords are, you can go back to the original job advert. Take a look to see what terminology the hiring manager has used in the post. Chances are, the words that you find here will be the same ones that the ATS system searches for. By naturally weaving the words throughout your Sales and Marketing Executive resume, you can boost your chance of success. 

Make an impression with your summary 

The summary is the short paragraph that sits at the top of your Sales and Marketing Executive resume. Think of it like an elevator pitch – it’s a short description that sells you to the hiring manager. The best way to approach this task is to consider what your USP is. What do you bring to the table that other candidates lack? When you have answered that question, you can start writing this section of your resume. Lead with your strongest attribute here. 

Format your resume perfectly 

Spoiler: Hiring managers expect to see a specific layout when they review resumes. You should aim to adhere to that style so that your application doesn’t stand out for the wrong reasons. The best way to do that is to make sure that you include a header, summary, work experience, skills section (or core competencies), and education section. If you need some help writing each of these parts of your application, you should check out these guides: 

While that’s the bare bones of what you need to include, it’s worth considering whether additional sections will help you to add some value. For example, adding a specific  Volunteer Experience section or a Technical Skills section may be the way to go. Before you rush to add an extra section onto your document, ask yourself whether you need to do so.

Expert Tip

Kick off your resume with your most recent experience! 

When writing your resume, make sure you start with your most recent accolades at the top of the page. As you work your way down, work back in time. This approach is the most common one and it’s known as the reverse-chronological format. Give it a go now. 

Use the right tone 

Sales and marketing rest upon winning over clients with the right words. Your resume is no different. When you are writing this document, make sure that you use the ideal tone. You want to show the hiring manager that you are passionate and enthusiastic. Make sure that you include action verbs, enticing adjectives, and formal language. All of the above will help you make a lasting impression on the reader and have them coming back for more. 

Quantify your experiences

If you have a ton of sales and marketing experience, now is the time to show it off. Let the hiring manager know what you have done and — most importantly of all — how it impacted your previous employer. One of the best approaches is to quantify your experience. That means adding in details, such as statistics, timelines, and numbers. This approach means that you give the hiring manager a clear view of your accomplishments at any company. 

As you incorporate your quantifiable experience, be sure to only include relevant information that adds value to your resume. For each position, include three to seven bullet points for your key accomplishments that begin with strong action verbs. Also avoid merely listing job duties and responsibilities.

Try the STAR method 

The STAR method is a tried and tested way of showcasing your experiences to the hiring manager. With this approach, you start by spelling out the details of the Situation and the Task that you had to complete as a result of that. When you have done that, you next move onto the Action that you took and the Result of your action. 

When you use this as an outline, you can quickly upgrade your resume. You will be able to show the hiring manager the cause and effect of your actions. It’s a small thing that can make a huge difference. 

Include the right contact information

When you’re creating the header of your resume, include only the necessary contact information standard for today’s resume format. This includes your name, cell phone number, and email address. 

For your location, only include the city and state - do not include your complete address, as this is considered too much information. Also avoid including certain information that could lead to discrimination, like your gender, age, and marital status. If you include these items, employers will often move your resume to the trash pile to avoid the potential for discrimination claims. 

Finally, including a LinkedIn URL is optional and generally recommended, assuming your LinkedIn profile is current and up-to-date. In lieu of a LinkedIn URL, you can opt to include a URL to a professional portfolio or website.  

Tailor your Sales and Marketing Executive resume to each position

Once you have a good Sales and Marketing Executive resume you feel good about, it’s important to tweak it for each job description you apply to. Be sure to review each job description and update necessary keywords, skills, and accomplishments that best align with each job before you hit “submit.”

Sales and Marketing Executive resume example 

How confident are you feeling about your Sales and Marketing Executive resume? By this point, you should have a relatively clear idea of how it needs to look. If you need more inspiration, you can always refer to the following resume sample for a position.



City, State or Country if international

Phone | Email

LinkedIn URL


Revenue-driven, goal-oriented, bilingual Sales and Marketing Executive highly regarded for innovating and executing new sales programs and promotional strategies that improve overall company performance. Proven track record of expertly managing multi-unit operations while integrating new technologies to automate and enhance the efficiency of daily functions. Known for crafting engaging and creative ads, magazine features, social media posts, and other marketing collateral that increase market share and brand awareness. Out-of-the-box thinker recognized for building and leading teams that consistently achieve all quality and revenue goals.


  • Technology Integration

  • Relationship Building

  • Operations Management

  • Retail Operations

  • Brand Development

  • Consultative Sales

  • Customer Service

  • Business Development

  • Leadership/ Coaching

  • Market Analysis

  • Strategic Marketing

  • Negotiations

  • Relationship Management

  • B2B and B2C Sales


Sales and Marketing Executive

Company | Location | Year to Year


  • Oversee all staff training, operations, and stock management duties; contribute to hiring and onboarding processes.

  • Regularly interact with XX+ sales representatives and account managers across all outlets to understand consumer demands, market needs, and target demographics for different products.

  • Train in various areas with department heads, including wholesale purchasing, development, and categorization of products, administration, human resources, and dispatch processes.

  • Simplify organizational system for inventory in retail outlets holding XX+ unique items.

  • Modernize and optimize inventory management across all facilities.

  • Introduce expanded item details to inventory database, including category, supplier code, total number of pieces, currency of purchase, and purchase price.

  • Increase efficiency of product dispatch process between warehouses and retail outlets by XX%, employing an expedited and cost-effective method.

  • Produce sales targets and communicate goals to team members.

Sales Representative

Company | Location | Year to Year


  • Generated leads through cold-calling, networking, and advertising.

  • Exceeded personal and corporate sales goals.

  • Negotiated all contracts with prospective clients.

  • Helped determine pricing schedules for quotes, promotions, and negotiations.

  • Prepared weekly and monthly reports.

  • Gave sales presentations to a range of prospective clients.

  • Coordinated sales efforts with marketing programs.

  • Understood and promoted company programs.

  • Obtained deposits and balance of payment from clients.

  • Prepared and submitted sales contracts for orders.

  • Visited clients and potential clients to evaluate needs or promote products and services.

  • Maintained client records.

  • Answered client questions about credit terms, products, prices, and availability.

Sales Associate

Company | Location | Year to Year


  • Increased sales over XX%, working directly with clients to develop rapport, build sales based on needs and desires, and close deals promptly.

  • Exceeded all personal and corporate sales quotas on a continuous basis.

  • Worked comfortably in multi-branded environments.

  • Provided outstanding and professional customer support resulting in XX% customer satisfaction rating.

  • Handled account details regularly through email and phone in a timely manner.

  • Managed office responsibilities such as daily inventory of products, staff scheduling, office organization, and promotional events.

  • Trained and mentored XX new associates.

  • Maximized profitability through superior customer service, effective and prompt communication, and follow-up on all pending matters with the customer.

  • Utilized superior communications skills to motivate staff and develop effective working relationships with peers, executives, and clients.

  • Delivered unsurpassed customer service, ensuring client loyalty.

  • Complied with all established policies and procedures.



Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)

  • Awards/Honors: List any awards, honors or big achievements

  • Clubs/Activities: List clubs and activities in which you participated

  • Relevant Projects: List 2-3 projects you have worked on

As you can see here, each section is clearly defined and laid out. The sections are filled out with high value information that is sure to win over even the most discerning hiring manager.

Key hard & soft skills for a Sales and Marketing Executive

Next up, let’s deal with the skills section. This part of your resume needs to sell the competencies that you have. Key skills include executive-level leadership, strategic planning, selling techniques, and marketing campaigns. You should highlight your greatest accomplishments to show your strongest self. However, there's one thing to remember.

When you write your bullet points, make sure that you include both hard and soft skills. Hard skills relate directly to the job and may be technical. For example, “market analysis” and “technology integration” would come under this banner. Soft skills are more transferable and would be useful in a wide selection of different positions. These may include “relationship building” and “leadership”. Take a look at some of the examples we have shared below.

Sales and Marketing Executive resume example of hard skills:

  • Technology Integration

  • Relationship Building

  • Operations Management

  • Retail Operations

  • Brand Development

  • Consultative Sales

  • Customer Service

  • Business Development

  • Coaching

  • Market Analysis

  • Strategic Marketing

  • Negotiations

  • Relationship Management

  • B2B and B2C Sales

  • Strategic Planning

  • Program Management

  • Profitability

  • Productivity and Efficiency

  • Team Leadership

  • Salesforce

  • Forecasting

  • Cold Calling

  • Customer Relationship Management (CRM)

  • Research

Sales and Marketing Executive resume example of soft skills:

  • Relationship Building

  • Customer Service

  • Leadership

  • Teamwork

  • Collaboration

  • Creativity

  • Organization

  • Time Management

  • Interpersonal Skills

  • Communication

  • Problem Solving

  • Conflict Resolution

  • Tech Savviness

  • Networking

  • Critical Thinking

Sales and Marketing Executive resume: Summary & last words

Writing a Sales and Marketing Executive resume doesn’t have to be tricky. In this guide, we have given you the insights that you need to create an application that turns the hiring manager’s head. Follow our advice to make sure that your resume hits the mark. If you want to take things one step further, why not work with one of our professional resume writers? Working with a trusted expert means that you will have the competitive edge from the start.

Introduction to ZipJob: Professional resume writers

At ZipJob, we offer everything you need to take your career to the next level. We have a team of expert resume writers who work closely with clients to create winning applications. Since we have launched, we’ve helped 3,000+ professionals across 65 different industries reach and even exceed their professional goals. Whatever your ambitions are, there’s no time like the present to start investing in your future. Get ahead of the competition now. 

Why you should make use of our resume writing services to land your next Sales and Marketing Executive job

You already know the value of perception. When you work in sales and marketing, you understand that people will judge you based on your promotional material. Your resume is exactly that. Rather than leaving anything to chance, why not invest in this part of the process. Working with one of our excellent resume writers means that your application will be a cut above the rest. You can trust the team to create a stellar Sales and Marketing Executive resume that ticks all of the boxes! 

Resume writing service for a Sales and Marketing Executive: Let us write your resume

The ZipJob resume writing service is your secret weapon. If you want to win more interviews, get hired faster than ever, and land high-paying jobs, working with us is the answer. We will help you create a Sales and Marketing Executive resume that converts. Whatever your career aspirations are, we will help you to make them a reality. We understand sales and marketing in-depth and can support you every step of the way. 

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