An Advertising Copywriter drafts compelling and engaging content to engage audiences and convert new clients. To strengthen your resume, you should showcase measurables and skills in a visually interesting and optimized manner.
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
Advertising Copywriter resume (text format)
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
City, State or Country if international
Phone | Email
ADVERTISING COPYWRITER PROFESSIONAL
An accomplished, multitalented, Content Strategy and Copywriting Professional highly regarded for the ability to examine and understand client needs and deliver innovative projects that engage audiences and turn casual readers into eager customers. Adept at performing in deadline-driven, fast paced environments while pushing creative limits to deliver projects that surpass all expectations. Creative, analytical, and a proven collaborator, leveraging skills across industries and platforms with ease to produce dynamic digital content. Passionate about effective storytelling and producing quality work, able to establish a strong style and a unique brand voice.
Research and Trend Analysis
SEO/ Social Media Strategy
Company | City, ST | Year to Present
Known as one of the most prolific contributors, keeping pace with a demanding schedule and pitching and writing up to four pieces per week for recruiter and client-facing blogs.
Updated content/tone and dramatically improved the company’s brand persona to be fresh, casual, and engaging.
Collaborated on the production of a broad range of content including editorial calendars, content strategy plans, email nurture campaigns, webinars, video scripts, training assets, and internal communications.
Reported directly to the VP and worked closely with key leaders to execute content strategy and marketing vision.
Aligned content goals and brand messaging by editing internal and external copy across several departments.
Introduced and implemented new procedures to streamline creative production, instituting a shared content planner where various teams contributed ideas for recruiter, client, and knowledge base content.
Initiated continual process improvements, developing a content request system for internal employees to request ad hoc copy.
Launched several campaigns to drive recruiter engagement by XX%, including the Recruiter Pulse blog and the CrowdWiki - an exclusive resource for Crowdstaffing recruiter partners.
Designed a new content framework using Hubspot clusters to generate fresh ideas, conceptualize storytelling strategies, and encourage collaboration.
Produced additional content such as infographics, surveys, communication templates, webinar scripts, and more, exhibiting an adaptable skill set and a facility for engaging new audiences in the digital space topic.
Writer and Content Strategist
Company | City, ST | Year to Year
Established a lucrative partnership with the City of Somerville as a Copywriter and Consultant, rewriting and restructuring content for the new SomervilleMA.gov website, advancing government initiatives, elevating local business exposure up to XX%, and improving user experience immeasurably.
Added $XX/XX% in business growth/revenue increases/new sales over XX months writing content for RVshare.com, contributing SEO landing pages, buying guides, partner articles, and blog posts.
Effectively raised sales revenues by $100K as Website Consultant for BMoffice.com, rebuilding the site to meet modern standards, renovating existing content to thoroughly update brand voice, and improving SEO XX%.
Cultivated a robust and lasting partnership with the North Bennet Street School (Boston, MA), rejuvenating their digital content strategy and driving major rewriting and restructuring for nbss.edu.
Received multiple positive reviews from educators and community members, enhancing online activity through nbss.edu by XX% and increasing site views with featured blog posts on relevant school events and personalities.
Ad and Copywriter
Company | City, ST | Year to Year
Spearheaded content strategy for the 2016 launch of the new website, revamping website content and structure as a writer and consultant for the City of Boston Department of Innovation and Technology.
Realized massive expansion in online presence and community engagement for the City of Boston, generating XX% increases in website traffic within XX months/weeks of launch.
Conducted extensive research and analysis of science and technology market reports for BCC Research and created articles based on market trends and news to drive site traffic, garnering up to XXK views within XX hours of posting.
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
Everything you need to write your advertising copywriter resume
Now that you’ve seen an example of a job winning Advertising Copywriter resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Advertising Copywriter below.
Let’s start with your resume summary section.
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Advertising Copywriter resume example for more information!
Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
3. Appropriate skills
User Experience (UX)
Research and Trend Analysis
SEO/Social Media Strategy
Brand Voice and Messaging
Digital Content Development
Client Needs Assessment
4. Experience section
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
The bulk of your Coywriter resume should be the Work Experience section. While this section should include your relevant job titles, company, and the dates you were employed, it should also include your accomplishments and key skills. • Known as one of the most prolific contributors, keeping pace with a demanding schedule and pitching and writing up to four pieces per week for recruiter and client-facing blogs. This is a powerful first bullet for the resume because it shows you can manage deadlines, content creation, and pitching while producing content regularly. • Added $XX/XX% in business growth/revenue increases/new sales over XX months writing content for RVshare.com, contributing SEO landing pages, buying guides, partner articles, and blog posts. This bullet shows both dollar and percentages of sales growth and how you achieved, a strong bullet of measurables. Since resumes are mostly text, numbers really stand out to a hiring manager. By adding metrics, percentages, and quantities to your resume, you translate your past experience into future value.
Let’s wrap it up!
Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.
Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!
Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.
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