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Public Relations Specialist Resume Example & Template for 2020

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  • Public Relations Specialist Resume Sample
  • Free Downloadable Template
  • Tips on how to write the perfect Public Relations Specialist resume

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If you have the gift of gab, can resolve problems, and are able to respond to questions in a way that upholds the image of the company for whom you work then you must be a Public Relations Specialist. Communications is your forte. In fact, you’ve always been able to easily connect with people in a very genuine way. When it comes time to put those communication and public relations skills to work, you’ll need a resume that will impress a hiring manager. Our resume writing experts have assembled some tips and resources for your Public Relations Specialist resume.

You should never use a creative resume

 
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.

The truth is that most hiring managers prefer a traditional resume format.

Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.

Public Relations Specialist Resume Example

 
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.

Want to land 2-3x more interviews… guaranteed?

Public Relations Specialist Resume (Text Format)

Name

City, State or Country if international
Phone | Email
LinkedIn URL

Public Relations Specialist Professional

Dynamic Public Relations Specialist with experience in marketing management, developing dynamic community relationships and executing public relations campaigns. Recognized as a leader and exceptional strategist with a proven track record of creating long-term initiatives which maximize growth potential and ensure continued corporate profitability in highly competitive markets. Drives new business through providing excellent customer service and establishes strategic partnerships with clients to increase channel revenue. Well organized with a track record that demonstrates self-motivation, perseverance and the creativity to achieve both personal and corporate goals

Core Competencies

 

  • Strategic Market Planning
  • Event Management
  • Community Relations
  • Budget Management
  • Marketing
  • Brand Management
  • Digital Strategies
  • Market Research
  • Campaign Management
  • Social Networking
  • Public Relations
  • Relationship Building
  • Business Strategy
  • Supervisor/ Mentor
  • Sales/ Promotion

Professional Experience

 

Company Name | City, State | mm/yyyy to Present
Public Relations Specialist

Develop and deliver the strategy for new business development, marketing and communication resulting in increases in revenues by over 40% in highly competitive markets. Cross collaborate with Brokers: Develop lasting relationships and ensure ongoing communication supporting all AWIS new business development opportunities. Provide critical support to all staff and support teams to maximize productivity.

  • Develop improved strategies which align our strategy with that of the organization and other partners, seeking to maximize effectiveness through improved collaboration efforts.
  • Meticulously review and analyze market opportunities and other advertising-related opportunities and collaborate closely with the partners and brokers to develop a growing brand.
  • Improve relationships that will benefit long term initiatives
  • Develop and manage effective partnerships with both existing and new key partners, brokers, and outside potential allies.
  • Innovate and offer new ideas and approaches for developing our brand based off market research, brand recognition and creative brainstorming
  • Network within the community and build relationships with other prospective business partners and with other networks and members
  • Proactively become a subject matter expert and ensure consistent knowledge of new trends, news, events, and deadlines to exploit all possible opportunities.
Company Name | City, State | mm/yyyy to mm/yyyy
Public Relations Senior

Provided oversight of creative and marketing strategy to engage sales, project management, and executive teams to provide and deliver creative, interactive offerings to our clients. Responsible for partner relationships, conflict handling, planning and execution of integrated communications plans, budgeting and billing, campaign development and production. Determined scope of work and served as liaison between the project teams.

  • Supervised the planning, development and execution of advertising activities in accordance with objectives and budget parameters.
  • Led creative, media and research staff to ensure client objectives were understood in order to develop strategic solutions for clients’ business objectives and goals.
  • Managed account staff daily workflow, training, and career development.
  • Maintained leadership role in the strategic development of marketing plans to grow bottom line as well as generate incremental billings and income.
Company Name | City, State | mm/yyyy to mm/yyyy
Marketing & PR Manager

Directed, coordinated, and managed local sales/national sales and block (paid programming) teams to achieve revenue goals for Television Station which exceeded quotas by over 50% in highly competitive markets. Supervised the development and implementation of strategic sales and marketing plans. Directed sales forecasting activities, and performance goals to accommodate station and corporate goals. Formulated and recommended budgets, expenditures, and appropriations for sales along with General Manager – able to execute strategic market plans while ensuring all budgetary allowances were met.

  • Developed and executed marketing programs to achieve stated objectives regarding revenue, profitability, and market share by over 30%.
  • Prepared periodic sales reports for Executives showcasing sales volume, potential sales, and areas of proposed client base expansion as well as post-event reports, analysis, and regular status reports on marketing programs.
  • Worked with cross collaborative teams to analyze complex projects and successfully lead business development efforts.
  • Increased annual revenues by 50% annually and took a declining market to high levels of sales within one year.
  • Initiated cost benefit analysis for existing product lines as well as newly introduced products to ensure top ROI.
  • Developed marketing and sales communication strategies – new marketing campaigns resulted in an increase of brand recognition by over 40%.
  • Chosen as the liaison for our key, large scale telecom providers both locally and abroad to ensure high service and client loyalty.
  • Successfully introduced several new product lines with emphasis on reducing churn whilst increasing customer brand loyalty.

Education

 
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
 

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)
  • Awards/Honors:  List any awards, honors or big achievements
  • Clubs/Activities: List clubs and activities in which you participated
  • Relevant Projects: List 2-3 projects you have worked on

Everything You Need To Write Your Public Relations Specialist Resume

 
Now that you’ve seen an example of a job winning Public Relations Specialist resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Public Relations Specialist below.
 

Let’s start with your resume summary section.

Summary for a Public Relations Specialist Resume

 
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Public Relations Specialist resume example for more information!

ZipTip:

Since resumes are mostly text, numbers really stand out to a hiring manager. Adding metrics, percentages, and quantities to your resume will help translate your past experience into future value.

ziptip icon

Formatting a Public Relations Specialist Resume

 
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:

Some resume will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!

Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.

Public Relations Specialist Skills for a Resume

 

  • Strategic Market Planning
  • Event Management
  • Community Relations
  • Budget Management
  • Marketing
  • Brand Management
  • Digital Strategies
  • Market Research
  • Campaign Management
  • Social Networking
  • Public Relations
  • Relationship Building
  • Business Strategy
  • Supervisor/ Mentor
  • Sales/ Promotion
  • Media Relations
  • Crisis Communications
  • Lobbying
  • Public Advocacy
  • Public Speaking
  • Community Outreach

Writing Your Public Relations Specialist Experience Section

 

Describing work experience is only one aspect of the professional experience section of your resume. Yes, a hiring manager needs to know what you did, when, and for whom. More importantly, they need to know why you did what you did. The everlasting question a hiring manager has when they read a resume is, “Did this person go to work, do a job and go home or did their work make a difference?” Public Relations is one of those careers that can be difficult to show accomplishments. One great way to show what you accomplished is to talk about how much recognition your previous companies brands enjoyed because of the work you did.

For example:

• Developed marketing and sales communication strategies–new marketing campaigns resulted in an increase in brand recognition by over 40%.

And let’s wrap it all up!

 
We wish you the best of luck for your job hunt, and don’t forget to check out our Cover Letter Tips!

Didn’t get the specific answers you wanted from this page? Please leave a comment with your question or visit Zipjob on Facebook, Twitter, or LinkedIn to ask. And if you really liked the sample, don’t forget to pin it on Pinterest!

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