If you have the gift of gab, can resolve problems, and are able to respond to questions in a way that upholds the image of the company for whom you work then you must be a Public Relations Specialist. Communications is your forte. In fact, you've always been able to easily connect with people in a very genuine way. When it comes time to put those communication and public relations skills to work, you'll need a resume that will impress a hiring manager. Our resume writing experts have assembled some tips and resources for your Public Relations Specialist resume.
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
Public Relations Specialist resume (text format)
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
City, State or Country if international
Phone | Email
PUBLIC RELATIONS SPECIALIST PROFESSIONAL
Dynamic Public Relations Specialist with experience in marketing management, developing dynamic community relationships and executing public relations campaigns. Recognized as a leader and exceptional strategist with a proven track record of creating long-term initiatives which maximize growth potential and ensure continued corporate profitability in highly competitive markets. Drives new business through providing excellent customer service and establishes strategic partnerships with clients to increase channel revenue. Well organized with a track record that demonstrates self-motivation, perseverance and the creativity to achieve both personal and corporate goals
Strategic Market Planning
Public Relations Specialist
Company Name | City, State | mm/yyyy to Present
Develop and deliver the strategy for new business development, marketing and communication resulting in increases in revenues by over 40% in highly competitive markets. Cross collaborate with Brokers: Develop lasting relationships and ensure ongoing communication supporting all AWIS new business development opportunities. Provide critical support to all staff and support teams to maximize productivity.
Develop improved strategies which align our strategy with that of the organization and other partners, seeking to maximize effectiveness through improved collaboration efforts.
Meticulously review and analyze market opportunities and other advertising-related opportunities and collaborate closely with the partners and brokers to develop a growing brand.
Improve relationships that will benefit long term initiatives
Develop and manage effective partnerships with both existing and new key partners, brokers, and outside potential allies.
Innovate and offer new ideas and approaches for developing our brand based off market research, brand recognition and creative brainstorming
Network within the community and build relationships with other prospective business partners and with other networks and members
Proactively become a subject matter expert and ensure consistent knowledge of new trends, news, events, and deadlines to exploit all possible opportunities.
Public Relations Senior
Company Name | City, State | mm/yyyy to mm/yyyy
Provided oversight of creative and marketing strategy to engage sales, project management, and executive teams to provide and deliver creative, interactive offerings to our clients. Responsible for partner relationships, conflict handling, planning and execution of integrated communications plans, budgeting and billing, campaign development and production. Determined scope of work and served as liaison between the project teams.
Supervised the planning, development and execution of advertising activities in accordance with objectives and budget parameters.
Led creative, media and research staff to ensure client objectives were understood in order to develop strategic solutions for clients' business objectives and goals.
Managed account staff daily workflow, training, and career development.
Maintained leadership role in the strategic development of marketing plans to grow bottom line as well as generate incremental billings and income.
Marketing & PR Manager
Company Name | City, State | mm/yyyy to mm/yyyy
Directed, coordinated, and managed local sales/national sales and block (paid programming) teams to achieve revenue goals for Television Station which exceeded quotas by over 50% in highly competitive markets. Supervised the development and implementation of strategic sales and marketing plans. Directed sales forecasting activities, and performance goals to accommodate station and corporate goals. Formulated and recommended budgets, expenditures, and appropriations for sales along with General Manager – able to execute strategic market plans while ensuring all budgetary allowances were met.
Developed and executed marketing programs to achieve stated objectives regarding revenue, profitability, and market share by over 30%.
Prepared periodic sales reports for Executives showcasing sales volume, potential sales, and areas of proposed client base expansion as well as post-event reports, analysis, and regular status reports on marketing programs.
Worked with cross collaborative teams to analyze complex projects and successfully lead business development efforts.
Increased annual revenues by 50% annually and took a declining market to high levels of sales within one year.
Initiated cost benefit analysis for existing product lines as well as newly introduced products to ensure top ROI.
Developed marketing and sales communication strategies – new marketing campaigns resulted in an increase of brand recognition by over 40%.
Chosen as the liaison for our key, large scale telecom providers both locally and abroad to ensure high service and client loyalty.
Successfully introduced several new product lines with emphasis on reducing churn whilst increasing customer brand loyalty.
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
Everything you need to write your public relations specialist resume
Now that you’ve seen an example of a job winning Public Relations Specialist resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Public Relations Specialist below.
Let’s start with your resume summary section.
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Public Relations Specialist resume example for more information!
Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
3. Appropriate skills
Strategic Market Planning
4. Experience section
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
Describing work experience is only one aspect of the professional experience section of your resume. Yes, a hiring manager needs to know what you did, when, and for whom. More importantly, they need to know why you did what you did. The everlasting question a hiring manager has when they read a resume is, "Did this person go to work, do a job and go home or did their work make a difference?" Public Relations is one of those careers that can be difficult to show accomplishments. One great way to show what you accomplished is to talk about how much recognition your previous companies brands enjoyed because of the work you did. For example: • Developed marketing and sales communication strategies--new marketing campaigns resulted in an increase in brand recognition by over 40%.
Let’s wrap it up!
Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.
Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!
Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.
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