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SEO Specialist Sample

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Career advice featured in – Forbes, Glassdoor, Reader's Digest, MarketWatch, The CheatSheet
Career advice featured in Forbes, Glassdoor, MarketWatch, Reader's Digest, The CheatSheet

An SEO Specialist is vital for e-commerce and any company that interacts with customers digitally. Using specific keywords to optimize posts and websites, SEO Specialists make sure content is seen by the right people. You should highlight measurables related to SEO optimization (#, $, %) while showcasing your skills in optimization, analytics, social media, and campaigns.

Expert Tip

You should never use a creative resume


Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.


The truth is that most hiring managers prefer a traditional resume format.


Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.

SEO Specialist resume (text format)

How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.

Name

Title

City, State or Country if international

Phone | Email

LinkedIn URL



SEO SPECIALIST PROFESSIONAL


Highly accomplished and innovative SEO Manager with enormous success utilizing technology to develop record-breaking marketing campaigns. Recognized as a leader with the ability to collaborate cross-departmentally to strengthen sales and lead in competitive markets. Verifiable track record of utilizing competitive analysis, market research, and statistical surveys to build business plans and provide solutions that foster growth. Practiced in clarifying client requirements, performing analysis between goals and existing procedures, and designing email campaigns, social media initiatives, and websites to increase client revenue.



CORE COMPETENCIES

  • Search Engine Optimization (SEO)

  • Ad Quality

  • Keyword Research

  • Monthly Reporting

  • Search Engine Marketing (SEM)

  • Digital Advertising

  • Sales/ ROI Forecasting

  • Email Marketing

  • Campaign Optimization

  • Strategic Market Planning

  • Data Analysis

  • Social Media Marketing (SMM)



PROFESSIONAL EXPERIENCE


SEO Specialist

COMPANY | SAN FRANCISCO, CA | 2018 TO 2020

Responsibilities

  • Edited and managed content for client web pages, ensuring content is SEO friendly as well as engaging; conducting detailed, competitive analysis of sites to determine best strategies in collaboration with client goals.

  • Researched targeted keyword rankings for auto dealerships nationally, providing weekly localization and optimization.

  • Utilized interpersonal skills to communicate with dealers and internet managers to fine-tune online marketing strategies and client goals while working in conjunction with the email marketing and paid search teams to ensure unity of purpose.

  • Edited HTML, CSS and other code on content pages with high-level of technical skill, creating reports using Bing Ads and Google Webmaster Tools for clients showing progress of campaign, and offer suggestions for future campaigns.


SEO and Content Manager

COMPANY | CITY, ST | YEAR TO YEAR

Responsibilities

  • Created, implemented, coordinated, and tracked localized and national paid search campaigns to provide maximum ROI for e-commerce clients, building a broad client base and high levels of brand loyalty.

  • Created, edited, and managed content for client web pages including editing HTML and CSS throughout sites, ensuring content was optimized and updated and monitored regularly.

  • Tracked client's SEO statistics using Omniture in conjunction with Google Webmaster Tools including page rank, competitor analysis, and keyword effectiveness to create client reports showing progress of campaign with future campaigns suggestions.

  • Created, managed, and updated online help system for e-commerce web development software and other tools developed by the company using RoboHelp and PhotoShop, including developing an interactive and intuitive online help menu for the e-commerce software used by clients, going from a 90-page PDF to over 1,000 interactive digital pages.

  • Collaborated with development team, tracking incoming trouble tickets for e-commerce software and client sites, testing and ensuring fixes before publishing and notifying clients of fixes.

  • Wrote help manual for online e-commerce software, utilizing strong written communication skills to clearly detail how to manage content, images, and Flash to provide pages that rank highly in searches.


SEO and Content Manager

COMPANY | CITY, ST | YEAR TO YEAR

Responsibilities

  • Helped found company with an emphasis on creating and managing content on websites for clients, ensuring SEO compatibility, using written HTML as well as HTML editors such as DreamWeaver in conjunction with CSS.

  • Responsible for paid search campaigns including Google AdWords, MSN Live Search (now Bing) and Yahoo Search, tracking the success of each campaign and providing weekly summary reports for clients showing progress, status of page and overall site status as well as any changes needed for future campaigns, including ROI and keyword research.

  • Created HTML Newsletters and press releases for clients to assist with online marketing and conducted keyword research and editing of all Meta tags for organic SEO.



EDUCATION

 

Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)

  • Awards/Honors: List any awards, honors or big achievements

  • Clubs/Activities: List clubs and activities in which you participated

  • Relevant Projects: List 2-3 projects you have worked on


Everything you need to write your seo specialist resume

 Now that you’ve seen an example of a job winning SEO Specialist resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for SEO Specialist below.

Let’s start with your resume summary section.

1. Summary

 The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the SEO Specialist resume example for more information!

Expert Tip

Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.

2. Formatting

Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:

Some resumes will include other sections, such as  or . When it comes to what sections you need to include on your resume, you will know best!

Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.

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3. Appropriate skills

  • Search Engine Optimization (SEO)

  • Ad Quality

  • Keyword Research

  • Monthly Reporting

  • Search Engine Marketing (SEM)

  • Digital Advertising

  • Sales/ ROI Forecasting

  • Email Marketing

  • Campaign Optimization

  • Strategic Market Planning

  • Data Analysis

  • Social Media Marketing (SMM)

  • Cross-Functional Collaboration

  • Market Research

  • Competitive Analysis

  • Engagement

  • Website Traffic

  • Website Optimization

  • Marketing Campaigns

  • Requirements

  • Problem Resolution

  • Sales Growth

4. Experience section

Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.

To demonstrate how to write an effective Work Experience section for your resume, let's dissect two bullet points from the example above. • Responsible for paid search campaigns including Google AdWords, MSN Live Search (now Bing) and Yahoo Search, tracking the success of each campaign and providing weekly summary reports for clients showing progress, status of page and overall site status as well as any changes needed for future campaigns, including ROI and keyword research. This bullet tells a lot of important information about campaigns, tracking, and keywords--all vital components in the marketing industry. • Created, managed, and updated online help system for e-commerce web development software and other tools developed by the company using RoboHelp and PhotoShop, including developing an interactive and intuitive online help menu for the e-commerce software used by clients, going from a 90-page PDF to over 1,000 interactive digital pages. This bullet packs a powerful punch because it has two measurables, lists software, and shows you can create internal systems to streamline operations.

Let’s wrap it up!

Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.

Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!

Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.

Didn’t get the specific answers you were looking for on this page? to get the advice you need to land your next job. 

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