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SEO Specialist Resume Example & Template for 2020

By Zipjob Team

& more

  • SEO Specialist Resume Sample
  • Free Downloadable Template
  • Tips on how to write the perfect SEO Specialist resume

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An SEO Specialist is vital for e-commerce and any company that interacts with customers digitally. Using specific keywords to optimize posts and websites, SEO Specialists make sure content is seen by the right people. You should highlight measurables related to SEO optimization (#, $, %) while showcasing your skills in optimization, analytics, social media, and campaigns.

You should never use a creative resume

 
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.

The truth is that most hiring managers prefer a traditional resume format.

Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.

SEO Specialist Resume Example

 
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.

Want to land 2-3x more interviews… guaranteed?

SEO Specialist Resume (Text Format)

Name

City, State or Country if international
Phone | Email
LinkedIn URL

SEO Specialist Professional

Highly accomplished and innovative SEO Manager with enormous success utilizing technology to develop record-breaking marketing campaigns. Recognized as a leader with the ability to collaborate cross-departmentally to strengthen sales and lead in competitive markets. Verifiable track record of utilizing competitive analysis, market research, and statistical surveys to build business plans and provide solutions that foster growth. Practiced in clarifying client requirements, performing analysis between goals and existing procedures, and designing email campaigns, social media initiatives, and websites to increase client revenue.

Core Competencies

 

  • Search Engine Optimization (SEO)
  • Ad Quality
  • Keyword Research
  • Monthly Reporting
  • Search Engine Marketing (SEM)
  • Digital Advertising
  • Sales/ ROI Forecasting
  • Email Marketing
  • Campaign Optimization
  • Strategic Market Planning
  • Data Analysis
  • Social Media Marketing (SMM)

Professional Experience

 

COMPANY | SAN FRANCISCO, CA | 2018 TO 2020
SEO Specialist
  • Edited and managed content for client web pages, ensuring content is SEO friendly as well as engaging; conducting detailed, competitive analysis of sites to determine best strategies in collaboration with client goals.
  • Researched targeted keyword rankings for auto dealerships nationally, providing weekly localization and optimization.
  • Utilized interpersonal skills to communicate with dealers and internet managers to fine-tune online marketing strategies and client goals while working in conjunction with the email marketing and paid search teams to ensure unity of purpose.
  • Edited HTML, CSS and other code on content pages with high-level of technical skill, creating reports using Bing Ads and Google Webmaster Tools for clients showing progress of campaign, and offer suggestions for future campaigns.
COMPANY | CITY, ST | YEAR TO YEAR
SEO and Content Manager
  • Created, implemented, coordinated, and tracked localized and national paid search campaigns to provide maximum ROI for e-commerce clients, building a broad client base and high levels of brand loyalty.
  • Created, edited, and managed content for client web pages including editing HTML and CSS throughout sites, ensuring content was optimized and updated and monitored regularly.
  • Tracked client’s SEO statistics using Omniture in conjunction with Google Webmaster Tools including page rank, competitor analysis, and keyword effectiveness to create client reports showing progress of campaign with future campaigns suggestions.
  • Created, managed, and updated online help system for e-commerce web development software and other tools developed by the company using RoboHelp and PhotoShop, including developing an interactive and intuitive online help menu for the e-commerce software used by clients, going from a 90-page PDF to over 1,000 interactive digital pages.
  • Collaborated with development team, tracking incoming trouble tickets for e-commerce software and client sites, testing and ensuring fixes before publishing and notifying clients of fixes.
  • Wrote help manual for online e-commerce software, utilizing strong written communication skills to clearly detail how to manage content, images, and Flash to provide pages that rank highly in searches.
COMPANY | CITY, ST | YEAR TO YEAR
SEO and Content Manager
  • Helped found company with an emphasis on creating and managing content on websites for clients, ensuring SEO compatibility, using written HTML as well as HTML editors such as DreamWeaver in conjunction with CSS.
  • Responsible for paid search campaigns including Google AdWords, MSN Live Search (now Bing) and Yahoo Search, tracking the success of each campaign and providing weekly summary reports for clients showing progress, status of page and overall site status as well as any changes needed for future campaigns, including ROI and keyword research.
  • Created HTML Newsletters and press releases for clients to assist with online marketing and conducted keyword research and editing of all Meta tags for organic SEO.

Education

 
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
 

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)
  • Awards/Honors:  List any awards, honors or big achievements
  • Clubs/Activities: List clubs and activities in which you participated
  • Relevant Projects: List 2-3 projects you have worked on

Everything You Need To Write Your SEO Specialist Resume

 
Now that you’ve seen an example of a job winning SEO Specialist resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for SEO Specialist below.
 

Let’s start with your resume summary section.

Summary for an SEO Specialist Resume

 
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the SEO Specialist resume example for more information!

ZipTip:

Make your soft skills stand out by describing them in the context of your work history. If possible, use tangible results or favorable outcomes to show how you effectively worked with people in the past.

ziptip icon

Formatting an SEO Specialist Resume

 
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:

Some resume will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!

Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.

SEO Specialist Skills for a Resume

 

  • Search Engine Optimization (SEO)
  • Ad Quality
  • Keyword Research
  • Monthly Reporting
  • Search Engine Marketing (SEM)
  • Digital Advertising
  • Sales/ ROI Forecasting
  • Email Marketing
  • Campaign Optimization
  • Strategic Market Planning
  • Data Analysis
  • Social Media Marketing (SMM)
  • Cross-Functional Collaboration
  • Market Research
  • Competitive Analysis
  • Engagement
  • Website Traffic
  • Website Optimization
  • Marketing Campaigns
  • Requirements
  • Problem Resolution
  • Sales Growth

Writing Your SEO Specialist Experience Section

 

To demonstrate how to write an effective Work Experience section for your resume, let’s dissect two bullet points from the example above.

• Responsible for paid search campaigns including Google AdWords, MSN Live Search (now Bing) and Yahoo Search, tracking the success of each campaign and providing weekly summary reports for clients showing progress, status of page and overall site status as well as any changes needed for future campaigns, including ROI and keyword research.

This bullet tells a lot of important information about campaigns, tracking, and keywords–all vital components in the marketing industry.

• Created, managed, and updated online help system for e-commerce web development software and other tools developed by the company using RoboHelp and PhotoShop, including developing an interactive and intuitive online help menu for the e-commerce software used by clients, going from a 90-page PDF to over 1,000 interactive digital pages.

This bullet packs a powerful punch because it has two measurables, lists software, and shows you can create internal systems to streamline operations.

And let’s wrap it all up!

 
We wish you the best of luck for your job hunt, and don’t forget to check out our Cover Letter Tips!

Didn’t get the specific answers you wanted from this page? Please leave a comment with your question or visit Zipjob on Facebook, Twitter, or LinkedIn to ask. And if you really liked the sample, don’t forget to pin it on Pinterest!

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