Social Media Marketing Specialist Resume Example & 2022 Tips

ZipJob Team

4 min read

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Where food and drinks are prepared, Social Media Marketing Specialists are there to keep the facility humming and diners smiling. Social Media Marketing Specialists strike a key balance between efficiency and service quality, often in an extremely fast-paced work environment. They also train and motivate servers and staff to effectively engage customers, and maintain the operation’s overall inventory, food quality, and safety standards.

no creative resumes

You should never use a creative resume

Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.

The truth is that most hiring managers prefer a traditional resume format.

Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.

Social Media Marketing Specialist Resume Example

How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a Social Media Marketing Specialist position.

Social Media Marketing Specialist Resume Example

How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.

Want to land 2-3x more interviews… guaranteed?

Social Media Marketing Specialist Resume (Text Format)


City, State or Country if international

Phone | Email

LinkedIn URL

Social Media Marketing Specialist Professional

A dynamic, motivated, Social Media Marketing Specialist with the educational background and proven work ethic to support all aspects of digital marketing and product production. Known for delivering excellent customer service in fast-paced environments, with the skill set to analyze complex information and support all aspects of strategic planning and process improvement. Proven communication, project management, and technical skills. Out-of-the-box thinker who is comfortable working in teams or independently to ensure solutions consistently exceed business goals. Exceptional academic qualifications, including a forthcoming Master of Science in Integrated Marketing from New York University.

Core Competencies

  • Strategic Market Planning

  • Digital Marketing

  • Marketing Coordination

  • Production Support

  • Data Analysis

  • Quantitative Methods

  • Customer Service

  • Relationship Building

  • Team Collaboration

  • Project Management

  • Communication

  • Problem Solving

Professional Experience

Company Name | City, State | mm/yyyy to Present

Social Media Marketing Specialist

Delivered the best possible customer service in handling all aspects of client reception and consulting. Integrated new administrative methodologies to streamline file organization and sorting. Ensured accuracy and concision in reporting ROI concerning up to XX customer portfolios under heavy workload. Increased websites’ organic and referral traffic by XX%. Significantly improved SEO for web properties. Designed detailed feature content to improve website authority.

  • Expanded professional expertise at every opportunity across diverse financial instruments and company products; provided well-received swimming-up reports regarding foreign currency exchange daily.

  • Exemplified professionalism in completing outstanding 41-page bank industry quarterly report, including processing and analyzing large volumes of data from annual report and Bloomberg; received praise for superior work ethic.

  • Authored company policies, internal process manuals, departmental manuals (sales, reservations, follow up, public relations, website reviews and others).

  • Leveraged consultative sales strengths to identify opportunities, nurture relationships and close deals.

  • Contributed in campaign brainstorming meetings, events, rallies and organizational trainings as a representative of the campaign.

  • Worked with web development team to ensure all collateral was of the highest quality and all deliverables were posted on time according to a busy campaign schedule.

  • Project Manager responsible for ensuring all projects were completed on time and chosen to be the key member in constant communication with all key stake-holders

  • Provide best practices consulting on major development projects to key clientele, building customized digital strategy packages which best serve their needs.

Company Name | City, State | mm/yyyy to mm/yyy

Social Media Marketing Specialist

Generated a custom-tailored client demand questionnaire survey to address needs and support further service customization. Organized annual financial vouchers using specialized software like XXXX, XXXX, and XXXX. Offered critical contributions across all aspects of project management and financial planning with up to XX employees.

  • Strategized ways to optimize marketing campaigns to enrich online presence and drive revenue.

  • Formulated effective and robust keyword portfolios.

  • Sourced new opportunities and alternative keywords to increase marketing effectiveness.

  • Cultivated strategies to maintain the company’s social media presence.

  • Educated on how to administer and optimize internet ad accounts and affiliate marketing.

  • Created strategic digital marketing campaigns for key clients resulting in record breaking increases in traffic, revenues and overall web exposure.

  • Implemented SEO/SEM/PPC programs for clients.

  • Formalized an email marketing campaign which captured information and developed personalized newsletters and promotions to increase customer support.

Company Name | City, State | mm/yyyy to mm/yyyy

Social Media Marketing Manager

Developed protocols and procedures for utilizing marketing vehicles of emerging technology to integrate them into tools that generated an entire new stream of revenue. Advertised brands and promotional events using SEO, websites, articles and market research. Identified opportunities to exceed client expectations – email marketing campaigns, social media, mobile web marketing, web and email design, analytics and custom campaign solutions.

  • Demonstrated ability to work with project managers, lead developers and designers adhering to all project timelines, while maintaining quality and delivering the best results for clients.

  • Offered online strategy consultation based on client analytics to create and improve processes and systems and maximize campaign effectiveness.

  • Acted as project manager – responsible for ensuring all projects were completed on time.

  • Selected by executive management to be the key member in constant communication with all clients and key stakeholders.

  • Spearheaded the implementation of a new web presence, including a job posting board that significantly increased exposure and brand recognition.

  • Managed a web-based marketing support system for registered dealers.

  • Coordinated the implementation of a CRM system to improve customer relations.

  • Analyzed market and sales data and develop KPIs – further measure, analyze and act timely on results to maximize Return on Investment (ROI).

  • Collaborated with and established strong working relationships with key stakeholders and departments.


Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)

  • Awards/Honors: List any awards, honors or big achievements

  • Clubs/Activities: List clubs and activities in which you participated

  • Relevant Projects: List 2-3 projects you have worked on

Everything You Need To Write Your Social Media Marketing Specialist Resume

Now that you’ve seen an example of a job winning Social Media Marketing Specialist resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Social Media Marketing Specialist below.

Let’s start with your resume summary section.

Summary for a Social Media Marketing Specialist Resume

The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Social Media Marketing Specialist resume example for more information!

Expert Tip

Effective management resumes use soft skills to showcase leadership skills. Your resume should include specific examples of motivating, empowering, or training people to accomplish a result.

Formatting a Social Media Marketing Specialist Resume

Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:

Some resumes will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!

Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.

Social Media Marketing Specialist Skills for a Resume

  • Strategic Market Planning

  • Digital Marketing

  • Marketing Coordination

  • Production Support

  • Data Analysis

  • Quantitative Methods

  • Customer Service

  • Relationship Building

  • Team Collaboration

  • Project Management

  • Communication

  • Problem Solving

  • Online and Social Media Platforms

  • Channel Planning

  • Promotional Campaigns

  • Engaging Presentations

  • Market Positioning

  • Search Engine Optimization (SEO)

  • Social Media Optimization (SMO)

  • Google AdWords

  • Hootsuite

  • Canva

Writing Your Social Media Marketing Specialist Experience Section

By using the layout provided in the sample here, you have the opportunity to really make those achievements stand out. The idea is to use the paragraph part of your experience listing to give a high-level overview of what you did at the company. Then, the bullet points will call out the achievements you want to highlight. For example, take this example from the resume sample above: • Significantly improved SEO for web properties. Increased websites’ organic and referral traffic by XX%. When you're performing any type of work that leads directly to sales, customer acquisition, and/or customer retention, your "Professional Experience" section should show some quantitative achievements. What we mean by quantitative achievements is that you should have a couple of points that have a #, $, and/or a %.

And let’s wrap it all up!

We wish you the best of luck for your job hunt, and don’t forget to check out our Cover Letter Tips!

Didn’t get the specific answers you wanted from this page? Please leave a comment with your question or visit Zipjob on , , or to ask. And if you really liked the sample, don’t forget to pin it on Pinterest!

Written by

ZipJob Team

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