Social Media Specialist Resume Example, Tips & Tricks

Marsha Hebert, professional resume writer
Green geometrical pattern

As a Social Media Specialist, businesses count on you to connect their brand to target audiences in a way that resonates and encourages people to buy products or services. Before you can do that, though, you need a compelling resume to get the interview that lands you the job. While it may be second nature for you to present the branding initiatives of a company, you may find it more difficult to sing your own praises. But that’s what you must do if you want to stand out from the crowd. 

A well-crafted and tailored resume is just the ticket for showcasing your skills, experience, and expertise. In this article, we’ll guide you through some tips and tricks that will help you rock out a stellar resume. You’ll even find an example resume that you can use for inspiration. 

How to write a resume

It’s not quite time to start writing yet. First, you have to have a crystal clear understanding of what goes into your Social Media Specialist resume. Since you’re well aware of the value of marketing tools, you can think of your resume as a personal marketing tool. It should shine a spotlight on your skills, experiences, and contributions to past employers. Showing the results of your past work is the best way to capture the attention of future hiring managers. It’s how they will know what you bring to the table for them.

There are other considerations to take into account when writing your resume. For example, it needs to be well-structured so that hiring managers can easily navigate the content, and it needs to be customized to each job. Gone are the days of writing out your experiences on paper and throwing that document at every job available, hoping that something will stick. Applicant Tracking Systems (ATS) demand keywords. 


It may be tempting to search for a pretty resume – one that has double columns and a bunch of heavy formatting – but you should fight that urge. The best bet is to use the reverse-chronological resume format. It may be boring, but it’s what employers expect to see. It’s a familiar format that allows them to quickly find the information they’re looking for. 

The content of your Social Media Specialist resume should be broken into these headers:

  • Contact information: Your name, location (city, state, and zip code), phone number, email address, and properly optimized LinkedIn URL. 

  • Profile summary: This will include a title and a profile paragraph – a three to five-sentence elevator speech that is the ABCs of you.

  • Skills: A list of up to 15 ATS-friendly keywords and phrases that align with the job you seek.

  • Professional experience: List your work history, starting with your most recent job. Work backward for approximately 10-15 years. You can add more if you have experiences that exceed 15 years, but don’t add bullets with the older experiences. 

  • Education: Mention your highest degree, the school you attended, and any certifications or professional development you’ve completed. 

  • Portfolio/projects: As a Social Media Specialist, you’ve likely developed quite the collection of works that you want to show off to future employers. Add your portfolio and a few of your best projects directly to your resume. 


Are you a doer or an achiever? As we mentioned, prospective employers want to know what you bring to the table for them – the company and the team. The best way to do that is to use the STAR method to write about your experiences.

  • Situation: Talk about what was going on

  • Task: Mention what was being affected

  • Action: Say what you did about it

  • Result: Write out the result

You’ve probably heard about using STAR to answer behavioral interview questions, but you should absolutely use it on your resume, too. For example, instead of writing that you “Managed social media accounts,” you could mention that you “Increased LinkedIn, Instagram, and Facebook engagement by 40% through strategic content planning and consumer engagement.” 

Social Media Specialist Resume example 

Need something more tangible that puts advice into action? How about an example of a Social Media Specialist resume? 

As you look over the sample resume below, pay attention to how each section is organized, what type of language is used, and how the information flows to tell a career story. Use this example Social Media Specialist resume as a practical guide in telling your own unique story. 


City, State or Country if international

Phone | Email

LinkedIn URL

Social Media Marketing Specialist Professional

A dynamic, motivated, Social Media Marketing Specialist with the educational background and proven work ethic to support all aspects of digital marketing and product production. Known for delivering excellent customer service in fast-paced environments, with the skill set to analyze complex information and support all aspects of strategic planning and process improvement. Proven communication, project management, and technical skills. Out-of-the-box thinker who is comfortable working in teams or independently to ensure solutions consistently exceed business goals. Exceptional academic qualifications, including a forthcoming Master of Science in Integrated Marketing from New York University.

Core Competencies

  • Strategic Market Planning

  • Digital Marketing

  • Marketing Coordination

  • Production Support

  • Data Analysis

  • Quantitative Methods

  • Customer Service

  • Relationship Building

  • Team Collaboration

  • Project Management

  • Communication

  • Problem Solving

Professional Experience

Company Name | City, State | mm/yyyy to Present

Social Media Marketing Specialist

Delivered the best possible customer service in handling all aspects of client reception and consulting. Integrated new administrative methodologies to streamline file organization and sorting. Ensured accuracy and concision in reporting ROI concerning up to XX customer portfolios under heavy workload. Increased websites’ organic and referral traffic by XX%. Significantly improved SEO for web properties. Designed detailed feature content to improve website authority.

  • Expanded professional expertise at every opportunity across diverse financial instruments and company products; provided well-received swimming-up reports regarding foreign currency exchange daily.

  • Exemplified professionalism in completing outstanding 41-page bank industry quarterly report, including processing and analyzing large volumes of data from annual report and Bloomberg; received praise for superior work ethic.

  • Authored company policies, internal process manuals, departmental manuals (sales, reservations, follow up, public relations, website reviews and others).

  • Leveraged consultative sales strengths to identify opportunities, nurture relationships and close deals.

  • Contributed in campaign brainstorming meetings, events, rallies and organizational trainings as a representative of the campaign.

  • Worked with web development team to ensure all collateral was of the highest quality and all deliverables were posted on time according to a busy campaign schedule.

  • Project Manager responsible for ensuring all projects were completed on time and chosen to be the key member in constant communication with all key stake-holders

  • Provide best practices consulting on major development projects to key clientele, building customized digital strategy packages which best serve their needs.

Company Name | City, State | mm/yyyy to mm/yyy

Social Media Marketing Specialist

Generated a custom-tailored client demand questionnaire survey to address needs and support further service customization. Organized annual financial vouchers using specialized software like XXXX, XXXX, and XXXX. Offered critical contributions across all aspects of project management and financial planning with up to XX employees.

  • Strategized ways to optimize marketing campaigns to enrich online presence and drive revenue.

  • Formulated effective and robust keyword portfolios.

  • Sourced new opportunities and alternative keywords to increase marketing effectiveness.

  • Cultivated strategies to maintain the company’s social media presence.

  • Educated on how to administer and optimize internet ad accounts and affiliate marketing.

  • Created strategic digital marketing campaigns for key clients resulting in record breaking increases in traffic, revenues and overall web exposure.

  • Implemented SEO/SEM/PPC programs for clients.

  • Formalized an email marketing campaign which captured information and developed personalized newsletters and promotions to increase customer support.

Company Name | City, State | mm/yyyy to mm/yyyy

Social Media Marketing Manager

Developed protocols and procedures for utilizing marketing vehicles of emerging technology to integrate them into tools that generated an entire new stream of revenue. Advertised brands and promotional events using SEO, websites, articles and market research. Identified opportunities to exceed client expectations – email marketing campaigns, social media, mobile web marketing, web and email design, analytics and custom campaign solutions.

  • Demonstrated ability to work with project managers, lead developers and designers adhering to all project timelines, while maintaining quality and delivering the best results for clients.

  • Offered online strategy consultation based on client analytics to create and improve processes and systems and maximize campaign effectiveness.

  • Acted as project manager – responsible for ensuring all projects were completed on time.

  • Selected by executive management to be the key member in constant communication with all clients and key stakeholders.

  • Spearheaded the implementation of a new web presence, including a job posting board that significantly increased exposure and brand recognition.

  • Managed a web-based marketing support system for registered dealers.

  • Coordinated the implementation of a CRM system to improve customer relations.

  • Analyzed market and sales data and develop KPIs – further measure, analyze and act timely on results to maximize Return on Investment (ROI).

  • Collaborated with and established strong working relationships with key stakeholders and departments.


Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)

  • Awards/Honors: List any awards, honors or big achievements

  • Clubs/Activities: List clubs and activities in which you participated

  • Relevant Projects: List 2-3 projects you have worked on

Key hard & soft skills for Social Media Specialist

There is one part of your resume planning that we haven’t talked about yet. Your Social Media Specialist resume should contain a good mix of hard and soft skills. Hard skills are the nitty-gritty, everyday things you do – writing content, building content calendars, and understanding SEO/SEM. On the other hand, soft skills are personality traits and characteristics you possess that make you good at what you do – communication, problem-solving, and emotional intelligence. 

In order to thrive in the fast-moving world of social media, you have probably mastered a range of hard and soft skills. Let’s explore a few that you should consider including in your Social Media Specialist resume.

Hard skills

  • Platform proficiency: It probably goes without saying that you are an expert at a variety of social media platforms – Facebook, Instagram, Twitter, LinkedIn, and maybe even TikTok. Not only do you know how to curate and post content that connects your company with consumers, but you also understand technical aspects, features, and best practices on each platform. 

  • Content creation: This would include writing compelling posts, but it also involves the use of graphic design tools and possibly video editing platforms because being able to produce eye-catching visuals and engaging multimedia is definitely something future employers are going to want to know that you can do. 

  • Data analysis: Not only do you have to know how to create and post content, you have to know whether it’s performing. So, this data analysis aspect of your job would include things like using Google Analytics or other social media insights to make decisions about the viability of what you’ve produced. 

  • Advertising campaigns: It’s probably safe to assume that you aren’t simply making up random content pieces, but you’re running entire campaigns that span social platforms. Demonstrating to future hiring managers that you understand advertising campaigns lets them know you can handle keeping track of audience targeting and managing budgets. 

Soft skills

  • Creativity: You obviously have to develop fresh and innovative ideas that engage your target audience. In fact, being creative is likely a hallmark soft skill for Social Media Specialists.

  • Adaptability: Being able to go with the flow, especially with how fast trends change, is of the utmost importance. Hiring managers want to know that their Social Media Specialists can embrace new features and adjust strategies along the way. 

  • Time management: There is a lot of juggling in the world of being a Social Media Specialist – multiple platforms (each with its own best time to post), campaigns, and analysis tasks. You’ll also have deadlines for timely content. Being able to show that you can properly manage time and balance competing priorities on multiple and concurrent tasks will be a huge step in setting you apart from other candidates. 

  • Emotional intelligence: This involves empathy for the audience's emotions and taking criticism on deliverables. Being able to identify with the needs and desires of your target audience will allow you to produce great content. Additionally, you have to be able to handle a manager telling you they don’t like something you produce without falling to pieces each time you’re given feedback. Emotional intelligence is another hallmark soft skill for Social Media Specialists. 

It should go without saying that if you don’t possess some of these skills, then they shouldn’t appear on your Social Media Specialist resume. However, as you develop and refine them, you’ll be better positioned to demonstrate that you can achieve tangible results. 

Summary & last words

In your career as a Social Media Specialist, you’ve gained a lot of experience related to industry best practices, self-awareness, and strategic thinking. Your resume should reflect that. If you follow the guidelines in this article, you will be able to create a stand-out resume that gets past the ATS and compels hiring managers to call you for an interview. 

Introduction to ZipJob: Professional resume writers

Of course, crafting an effective resume takes time and effort. You may prefer to work with ZipJob’s team of professional resume writers. That way, you can delegate the task to someone who has years of experience and knows how to produce a polished resume that highlights the right keywords and achievements. 

Why you should make use of our resume writing services to land your next job as Social Media Specialist

Considering the importance of your Social Media Specialist resume, you don’t want to just throw some stuff on the page and hope for the best. Hiring ZipJob to write your resume is a strategic move that ensures your resume stands out in a saturated and highly competitive job market. 

Resume writing service for Social Media Specialist: Let us write your resume

If you think of your resume as one of the most important marketing documents of your career, it just makes sense to get someone who is a pro at writing Social Media Specialist resumes to put it together for you. After all, you would encourage someone to hire a professional Social Media Specialist to put together advertising campaigns, so the same logic applies to your resume.  

Marsha Hebert, professional resume writer

Written by

Marsha Hebert, Professional Resume Writer

Marsha is a resume writer with a strong background in marketing and writing. After completing a Business Marketing degree, she discovered that she could combine her passion for writing with a natural talent for marketing. For more than 10 years, Marsha has helped companies and individuals market themselves. Read more advice from Marsha on ZipJob's blog.

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