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Marketing Analyst Sample
Download and customize our resume template to land more interviews. Review our writing tips to learn everything you need to know for putting together the perfect resume.
A Marketing Analyst analyzes marketing data to develop insights and strategies. Below is a general job description:
A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures.
Expert Tip
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
Marketing Analyst resume (text format)
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
Name
Title
City, State or Country if international
Phone | Email
LinkedIn URL
MARKETING ANALYST PROFESSIONAL
An accomplished, results-driven Marketing Analyst highly regarded for planning and leading comprehensive marketing strategies in support of business goals and objectives. Proven track record of managing and analyzing digital business and offline campaign behaviors while configuring and optimizing analytics technologies. Out-of-the-box, analytic thinker who pushes creative limits to optimize marketing campaigns. Promoted to positions of increasing authority and responsibility due to strong leadership skills, project management abilities and overall performance. Exceptional academic qualifications include a Master of Business Administration from the University of Texas at Tyler.
CORE COMPETENCIES
Process Improvement
Campaign Optimization
Coaching
Data Management (include the tools you use)
Data Analysis (include the tools you use)
Reports/Dashboards (be specific)
Quantitative Analysis
Budgeting/Forecasting
Social Media
PROFESSIONAL EXPERIENCE
Marketing Analyst
ZipJob, New York NY | Year to Year
Responsibilities
Establish core policies, procedures and processes around digital content and social media across the organization to protect the brand image and ensure strict regulatory compliance. Jointly direct a redesign of the internal SharePoint site used by all employees resulting in a more user-friendly design and navigation, personalization and community/volunteerism-focus to highlight the company culture. Selected as one of 40 managers to undergo an in-depth leadership assessment involving a Leadership Assessment Instrument 360 Survey, Hogan Personality Inventory, Watson Glase and Communication Style Assessment Instrument for Leaders. Partner with outside agencies, company executive teams and other stakeholders to conduct marketing rebranding, realigning website, social visual and voice elements to new branding guidelines. Establish monthly spending levels and campaigns to achieve annual organizational goals through testing and continual optimization.
Promoted to positions of increasing authority and responsibility due to exemplary performance and outstanding marketing management abilities.
Designed and built a cohesive, well-respected digital marketing department team of four from the ground up with specialties in SEO, SEM, UX/UI, social and content while monitoring for top performance.
Created the organization's first content strategy to attract visitors through educational, non-product specific content across key channels including blog and social media, increasing blog visits by 95%+ and subscribers by 45%+.
Sponsored and managed a critical project to increase the security, speed and reliability of the site hosting infrastructure, reducing the loading speed by 50%+.
Marketing Analyst
ZipJob, New York NY | Year to Year
Responsibilities
Devised and introduced numerous new online applications including loan applications and easy to use all-in-one applications for loans, credit cards, accounts and certificates of deposit, driving a 62% increase in online product applications and a 528% increase in deposit inflow via the digital channel.
Redesigned the website to introduce a fully responsive, usability-researched site for improved user experience, decreasing the bounce rate by 50%+, significantly increasing engagement KPIs and boosting session duration by 55%+, page views by 23%+ and pages per session by 26%+.
EDUCATION
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
Everything you need to write your marketing analyst resume
Now that you’ve seen an example of a job winning Marketing Analyst resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Marketing Analyst below.
Let’s start with your resume summary section.
1. Summary
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Marketing Analyst resume example for more information!
Expert Tip
Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.
2. Formatting
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
Some resumes will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
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3. Appropriate skills
Your resume should include all your skills that are relevant to your target job. Skills include both hard skills and soft skills. Hard skills are the technical know-how you need to complete a job, such as data analysis or HTML. You can include hard skills in your core competencies section. Soft skills are harder to quantify, so they require more information to explain your aptitude. Some top soft skill examples include communication, problem solving, and emotional intelligence. Use several examples of how you use your key soft skills throughout your work history, profile summary, and resume title.
4. Experience section
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed. Most people will finish this section by listing daily duties in short bullet points. Don't be one of them! To make your resume stand out, you need to add your accomplishments and key skills to your resume's Work Experience section. Here are three tips from our experts:
Use the STAR method to describe a situation, task, action, and result. This is adapted from a behavioral interview technique, so interviewers will recognize the format. it's also a great chance for you to organize your key accomplishments.
Don't forget about LinkedIn! The majority of employers are going to look you up on LinkedIn, so it's smart to make sure your LInkedIn profile is up to date and include your URL in your resume's contact section.
Always as quantitative data, such as numbers and metrics, to back up your claims. Don't say you managed a team: say you managed a team of 6 data analysts to develop a marketing plan that resulted in 30% more organic leads YOY.
Let’s wrap it up!
Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.
Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!
Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.
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