A Marketing Executive leads the marketing function at an organization. Below is a general job description from Payscale:
A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed.
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
Marketing Executive resume (text format)
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
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MARKETING EXECUTIVE PROFESSIONAL
Dynamic bilingual/multilingual Marketing Executive with career success developing and deploying strategic marketing plans, designing and launching effective public relations (PR) campaigns and achieving record breaking increases in profits and productivity. Recognized as a leader with strengths in non-profit, project management, event planning, administration and business development. Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Excellent communication skills proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.
Social Media Management
ZipJob, New York NY | Year to Year
Provided innovative and creative consulting services to key clients while managing corporate marketing and communications functions, direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and seminar marketing resulting on over 500% growth.
Analyzed market data and identified opportunities to significantly make a strong brand impression
Authored seminars, course guides and coaching packets to train clients on how to sell more effectively
Produced media kits showcasing key marketing analytics and demographics for sales presentations
Consulted with key clients to work with individuals on the front lines to capture discretionary efforts and improve their productivity to the organization.
Built a loyal brand following by actively engaging potential customers daily through social network channels such as Facebook and Twitter (105,000 followers), newsletter, and customizable reminders.
Managed business development opportunities that resulted in a 40% increase in partnerships.
Developed Marketing plans that increased revenues by 40%.
Created a distinct stratagem and guiding principles to increase the efficiency of Marketing and Operations Management.
ZipJob, New York NY | Year to Year
Developed a detailed view of the niche market and utilized market analysis to increase possible channels of penetration and increase potential revenues.
Oversaw and guided brand marketing programs to optimize user product experience including market research, competitive analysis, consumer segmentation studies, pricing tests, and usability A/B tests.
Developed and implemented B2B marketing strategy and overall communication plan that produced long-term partners
Leveraged viral marketing tools and channels such as YouTube, mobile applications, Celebrity Marketing, and Cause Marketing to generate buzz, increase member loyalty, and reduce marketing cost.
Developed marketing plans that focused on the ways our business was promoted, how to increase our customer base, how to generate profits, and where new growth opportunities could be located.
Developed strategic marketing plans that increased our customer base by xxxx % and profits by xxxxx %
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
Everything you need to write your marketing executive resume
Now that you’ve seen an example of a job winning Marketing Executive resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Marketing Executive below.
Let’s start with your resume summary section.
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Marketing Executive resume example for more information!
Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
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3. Appropriate skills
Your resume should include all your skills that are relevant to your target job. Skills include both hard skills and soft skills. Hard skills are the technical know-how you need to complete a job, such as data analytics or HTML. You can include hard skills in your core competencies section. Soft skills are harder to quantify, so they require more information to explain your aptitude. Some top soft skills include communication, problem solving, and emotional intelligence. Use several examples of how you use your key soft skills throughout your work history, profile summary, and resume title.
4. Experience section
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed. Most people will finish this section by listing daily duties in short bullet points. Don't be one of them! To make your resume stand out, you need to add your accomplishments and key skills to your resume's Work Experience section. Here are three tips from our experts:
Use the STAR method to describe a situation, task, action, and result. This is adapted from a behavioral interview technique, so interviewers will recognize the format. It's also a great chance for you to organize your key accomplishments.
Don't forget about LinkedIn! The majority of employers are going to look you up on LinkedIn, so it's smart to make sure your LInkedIn profile is up to date and include your URL in your resume's contact section.
Keep your selected achievements highly relevant to your job target.
Let’s wrap it up!
Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.
Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!
Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.
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